Nykaa x Gauahar Khan
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Client
Nykaa
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Segment
Video
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Reach
900K views, 51K likes, 287 comments
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Launch date
10/05/2021
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Budget date
10L+
Objective
The campaign aimed to:
- Increase visibility for Nykaa’s website and its newly expanded product catalog
- Drive sales during the high-impact Eid festival period
- Build emotional connection and relatability with a diverse female audience
Strategy
Remote-First Execution
The entire campaign was executed remotely due to COVID restrictions. All coordination was managed virtually from Berlin, ensuring seamless collaboration across time zones.
Cross-Team Alignment
Acted as the central point of coordination between the agency, client, and production teams — streamlining communication, approvals, and execution workflows.
Cultural Relevance Through Talent
Collaborated with a renowned Indian actor to anchor the campaign in cultural authenticity and emotional resonance during the Eid festival.
Creative & Production Oversight
Oversaw concept alignment, virtual shoot execution, brand approvals, and post-production. Ensured product placement, messaging accuracy, and brand tonality remained consistent and impactful throughout.
Result
- 900K views, 51K likes, 287 comments
- Direct traffic from the video led to a 3% increase in sales during the campaign window
- Create culturally resonant content for a broad female audience
Impact
The campaign successfully delivered strong engagement, meaningful visibility, and measurable sales growth — all while being executed entirely remotely. It demonstrated operational agility, cross-border leadership, and effective cultural storytelling under constraints.
